Mobile Ad Spending Expected Soar!

The global mobile advertising spending is expected to grow from $4.6 Billion in 2008 to $7.4 Billion in 2009. The bulk of the spending is still with Mobile Messaging, however, the Mobile Search Advertising and Mobile Display Advertising are expected to double and triple.
In the US, spending on mobile ads will reach $6.5 billion in 2012, up from $1.7 billion in 2008.



In addition, the global mobile video advertising spending is expected to triple from $427 Million in 2008 to $1.5 Billion in 2009.


Sources:
eMarketer: Mobile Ad Spending Set to Soar (8/20/2008)
eMarketer: The Big Picture on Small-Screen Advertising (8/12/2008)

When do People Check Email?

Well... looks like people check their emails all day long.

Source: eMarketing: When Do You Check Your E-Mail?

Tips: Calculate hours between two dates in Excel

Here is a handy function to calculate the difference between two dates:

• =DATEDIF(Date1, Date2, Interval) where:
  
• interval="m" for number of months
• interval="d" for number of days
• interval="y" for number of years
• For example:
• =(DATEDIF(today(),A1, "d")-1) *24 is approximately number of hours between today and the date value stored in cell A1.

Reference:

• check out more details and examples in cpearson.com
  
• check out a ton of excel date/time tips in exceltips.com
  

Tips: Add Outlook Mail Box

Add additional mail boxes for Outlook 2003
1) go to Start; Setting; Control Panel
2) Double click on the Mail icon
3) Choose Email accounts
4) view or Change email accounts
5) Click on Microsoft Exchange Server and choose Change
6) Click on More Setting..
7) Goto the Advanced tab and click the Add ... button
8) Enter "Robert.Demo" and click OK
9) Continue clicking OK buttons to close up the Mail control panel

The 6 Worst Domain Names EVER! by the E-Commerce Diva Jamila White

These are pretty intelligent and legitimate sounding web sites, right?

• "Who Represents?", a database of agencies for the rich and famous
• Experts Exchange, a knowledge base where programmers can exchange advice and views
• Pen Island, a pen retailer
• Therapist Finder, a directory of counselors
• PowerGen Italia, a power utility company in Italy
• The Mole Station Native Nursery, an Australian plant nursery

Go to E-Commerce Diva Jamila White's site and check out what domain names they came up with!

eMarketer: 2/3 of adults prefer E-Mail as Preferred Mode of Communication

67% of Adults surveyed said they prefer Email as the preferred mode of communication when dealing with businesses, and more importantly, they expect this to remain to be their favorite 5 years from now. More than 88% of respondents said they would like more choices in e-mail content and frequency, including options on advertisements and special offers. The biggest expect drop is postal mail, from 35% to 23%. The biggest expected jumps are: text messaging or IM, and video conferencing or web meetings.

On the other hand, the expected online spending for Email marketing is expected to increase relatively modestly comparing to other channels like search marketing, rich media, and lead generation.

Source: eMarketer: What Is the Future of E-Mail?

The Scale of the American Ecomomy [Digg/Flickr]

Saw this interesting piece got 322 Diggs today at digg.com, featured on iGoogle.









Sources:
Flickr: http://farm3.static.flickr.com/2359/2205172655_5860304720_b.jpg
Diggs: http://digg.com/business_finance/The_Scale_of_the_American_Ecomomy_img?OTC-ig