Sunday, April 27, 2008

Web 2.0 Expo 2008 SF - Key Take Aways

Some key take away's from the Web 2.0 from week of 4/21/08 in SF.
  • I went to a Facebook Platform Eco session, they ask how much total money is in the FB eco system to a panel of 3 experts, one venture capitalist said over $300MM/year, one successful FB app develop company said less than $10MM, the third said somewhere in-between but closer to $10MM. Most people are primarily talking about ad revenue.
Buzz.
  • Windows Live Mesh - finally Microsoft recognize the cloud. they made a very touching video, showing a mother capturing video of her boy diving into the pool, at the same time, the video shows up at dad's portable computer, grand parent's digital picture frame, and cousin's X-box. Basically all connected devices to the data.
  • Enterprise Web 2.0 - there is a lot of interests in this area but nobody seems to know what it means and how to do it yet. Our company does have an unique niche and approach.
  • Mobile (iPhone, Nokia, Tellme, etc) has lots of interest but as Andreessen pointed out, there are no defining standards/players at this time, and we need a monopoly like what Microsoft did to the PC.
  • Location based services. Lots of maps and location based services showing interesting ideas (twitter to show where are friends, crime map showing where to buy drugs, geo-coded wiki pages, sensors) but no killer apps yet.
Mood.
  • Generally upbeat, we are still at the 'early days' for Web 2.0 and lots to be done.
  • Marc Andreessen was quoted to be "happy to get a round of funding before the upcoming nuclear winter".
DB Marketing focus - I was looking for the following two things in particular:

1. Viral.
  • I was looking hard for platforms for viral that we can use as our next wave of adoption tactic, I did not really find anything. most of them are either email referrals (like some FB apps) or built in to the social network.
  • Tipping point Myth. New research indicates that centralized ripple-like distribution depending on a few 'Influentials' are not reliable, these influentials are mostly hindsight biased and generally not repeatable for future. The more reliable approach is to use a distributed social network approach with lots of interconnections. (check out a picture of Twitter "Social Graph")
2. Targeting
  • behavior targeting is the buzz (since most apps don't have profile, they only know what people do), I did not see anything concrete yet, but most people are looking at it from targeted ad perspectives, "people who like to throw sheep and vote this way tends to respond to this kind of ad."

Tuesday, April 8, 2008

Email Marketing Open Rates by Industry


Industries with over 20% average open rates: Banking/Finance (28.84%), Religious/Spiritual (26.76%), Transportation/travel (25.69%), Telecommunications (24.91%)

Source: eMarketing.com article: E-Mail Works for Banks and Card Issuers

Online Entertainment Activities of US Internet Users by age group

As expected the amount of online entertainment activity is inverse proportional to the age, with most of the Millenials already involved in producing & consuming content online.

Source: eMarketer.com article: The Growing Influence of Online Social Shoppers