Industries with over 20% average open rates: Banking/Finance (28.84%), Religious/Spiritual (26.76%), Transportation/travel (25.69%), Telecommunications (24.91%)
Source: eMarketing.com article: E-Mail Works for Banks and Card Issuers
Tuesday, April 8, 2008
Email Marketing Open Rates by Industry
Industries with over 20% average open rates: Banking/Finance (28.84%), Religious/Spiritual (26.76%), Transportation/travel (25.69%), Telecommunications (24.91%)
Source: eMarketing.com article: E-Mail Works for Banks and Card Issuers
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