eMarketer: 2/3 of adults prefer E-Mail as Preferred Mode of Communication

67% of Adults surveyed said they prefer Email as the preferred mode of communication when dealing with businesses, and more importantly, they expect this to remain to be their favorite 5 years from now. More than 88% of respondents said they would like more choices in e-mail content and frequency, including options on advertisements and special offers. The biggest expect drop is postal mail, from 35% to 23%. The biggest expected jumps are: text messaging or IM, and video conferencing or web meetings.

On the other hand, the expected online spending for Email marketing is expected to increase relatively modestly comparing to other channels like search marketing, rich media, and lead generation.

Source: eMarketer: What Is the Future of E-Mail?