The global mobile advertising spending is expected to grow from $4.6 Billion in 2008 to $7.4 Billion in 2009. The bulk of the spending is still with Mobile Messaging, however, the Mobile Search Advertising and Mobile Display Advertising are expected to double and triple.
In the US, spending on mobile ads will reach $6.5 billion in 2012, up from $1.7 billion in 2008.
In addition, the global mobile video advertising spending is expected to triple from $427 Million in 2008 to $1.5 Billion in 2009.
Sources:
eMarketer: Mobile Ad Spending Set to Soar (8/20/2008)
eMarketer: The Big Picture on Small-Screen Advertising (8/12/2008)
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