Wednesday, January 30, 2008

eMarketer: B2B Checks Out Marketing 2.0

Similarities between B2B and B2C: both focus on own website, Email marketing, and SEO.
B2C focuses more on: on-line advertising, wiki, viral video, and social networking.
B2B focuses more on: webinars, podcasts, and blogs.



2007 B2B tactics in the US. It's odd that 20% used Mobile and I have not really seen much.



No comments: