eMarketing: Giveaways Key to Mobile Marketing

Looks like only 17-26% of people are willing to watch advertising on their phone for mobile applications.


However, over 44% of people are willing to watch up to 4 ads to get a free phone. Do they think they are getting an iPhone or a Google phone?


What we have found was people really responded well to free ring tone offers.

Reference: eMarketing article: http://www.emarketer.com/Article.aspx?id=1004978&src=article2_newsltr